La Signorina Fiorentina
by Vintage by Ebba AB
Vintage by Ebba was born from a love affair — not only with vintage, but with a city, a lifestyle, and a craft.
My name is Ebba Södergren, and it was during my first extended stay in Florence in the autumn of 2019 that everything changed. Florence captured my heart in a way I never could have imagined. The cobblestone streets, the scent of leather drifting from small artisan workshops, and above all — the timeless elegance of Italian vintage — awakened something in me.
With guidance from local vintage experts and a deep passion for timeless fashion, I launched my first online store focused on carefully curated vintage bags from iconic fashion houses.
Since then, I have run the business alongside my studies, gathering inspiration and knowledge from both the fashion world and the rich culture of Italy. Today, I hold a degree in Fashion Styling & Creative Direction, and after years of learning from some of Florence’s most experienced vintage professionals, it felt natural to take the next step.
That is why La Signorina Fiorentina is now being launched — a refined concept deeply rooted in the city that continues to inspire me. Here, quality, Italian craftsmanship, and timeless design come together. Every product is carefully selected with heart, and every detail tells a story of beauty, tradition, and style.
This is my tribute to Florence —and an invitation for you to discover vintage in a new way.
With love from Florence.
